As you're probably already seeing, during Q4, CPCs are going to continue to rise, as advertisers across the US are ramping up their holiday spending, and agencies are burning through their allocated budgets. This makes marketing in the US highly competitive.
Other geos are also experiencing an increase in ad spends, but they remain less competitive (and more LUCRATIVE) than the US during the holiday season.
正如你可能已经看到的,在第四季度,cpc将继续上升,因为美国各地的广告商正在增加他们的假日支出,而代理公司正在耗尽他们分配的预算。这使得美国的市场营销竞争非常激烈。
其他地区的广告支出也在增加,但在假期期间,它们的竞争力仍不如美国(利润更高)。