译文与原文间部分内容可能存在歧义，望各路大神指正。
译文：
Meta 于 2024 年 7 月 15 日进行了最新更新，对 Facebook 广告中的详细定位排除进行了重大更改。以下是您需要了解的内容：
更新 01：新广告集：从 2024 年 7 月 15 日开始，Meta 将禁止在新广告系列中使用详细的定位排除项。这意味着广告商在设置新广告时不能排除特定的详细定位标准，例如兴趣、人口统计或行为。
好处：这一变化鼓励广告商重新考虑定位策略，有可能带来更具包容性的广告活动，覆盖更广泛的受众。
影响：广告商可能需要调整他们的定位方法，更多地依赖积极定位和其他排除选项，例如自定义受众排除。
更新 02：警告：对于使用详细定位排除的现有广告系列，广告管理器将从 2024 年 7 月 15 日开始显示警告。广告商将被提示编辑并重新发布这些广告以遵守新政策。
好处：这可以确保广告商了解不合规的广告并允许他们做出必要的调整。
影响：广告商需要审查他们当前的广告活动并做出更改以遵守新指南，以避免 2025 年 1 月 31 日之后广告投放中断。
更新 03：编辑限制：2024 年 7 月 15 日之后，广告商将无法复制、编辑或使用具有详细定位排除的已保存/草稿受众群体。
好处：此限制可确保所有广告创建和编辑过程的一致性并遵守新政策。
影响：广告商必须制定计划并确保在截止日期之前完成任何必要的定位更改，以避免广告管理功能中断。
更新 04：现有广告系列：使用详细定位排除的当前广告系列将继续不受影响地运行，直到 2025 年 1 月 31 日。此日期之后，具有这些排除的广告系列将停止投放广告，并且广告管理器中将显示警告。
优点：这种分阶段的方法使广告商有时间过渡和更新其现有广告活动，而不会立即中断。
影响：广告商必须在截止日期之前制定策略并逐步更新其广告活动以遵守新政策，从而保持广告的持续投放。
更新 05：替代方案：广告商仍然可以使用其他排除方法，例如自定义受众排除或受众控制，以保护品牌或限制就业。
优点：提供定位选项的灵活性，同时确保遵守平台政策。
影响：广告商可以通过探索符合其广告活动目标并符合新指南的替代排除方法来调整其策略。
示例场景
想象一下，一家零售公司在 Facebook 上为其奢侈手表投放广告。以前，他们可以将精打细算的用户排除在目标受众之外，专注于高收入人群。然而，随着新政策于 2024 年 7 月 15 日生效，他们不能再排除特定的收入阶层或财务行为。
为了适应，该公司可能会改变策略，根据过去的购买行为使用自定义受众，或改进其广告内容以吸引广泛的受众，同时避免敏感排除。
此次更新强调了 Meta 对用户隐私和包容性的承诺，同时挑战广告商使用替代方法改进他们的定位策略。
结论
Meta 决定逐步取消详细的定位排除，旨在简化广告投放并确保更具包容性的广告实践。虽然这一变化在定位特异性方面带来了挑战，但它也鼓励广告商采用更具包容性的定位策略。
原文：
Meta’s recent update on July 15, 2024, brings significant changes to detailed targeting exclusions in Facebook Ads. Here’s what you need to know:
Update 01 : New Ad Sets: Starting July 15, 2024, Meta will disallow the use of detailed targeting exclusions in new ad campaigns]. This means advertisers cannot exclude specific detailed targeting criteria such as interests, demographics, or behaviors when setting up new ads.
Benefits: This change encourages advertisers to rethink targeting strategies, potentially leading to more inclusive ad campaigns that reach a broader audience.
Impact: Advertisers may need to adjust their targeting methods to rely more on positive targeting and other exclusion options like custom audience exclusions.
Update 02 : Warnings: For existing ad campaigns using detailed targeting exclusions, Ads Manager will display warnings starting July 15, 2024. Advertisers will be prompted to edit and republish these ads to comply with the new policy.
Benefits: This ensures advertisers are aware of non-compliant ads and allows them to make necessary adjustments.
Impact: Advertisers will need to review their current campaigns and make changes to comply with the new guidelines to avoid disruptions in ad delivery after January 31, 2025.
Update 03 : Editing Limits: Advertisers will not be able to duplicate, edit, or use saved/draft audiences that have detailed targeting exclusions after July 15, 2024.
Benefits: This restriction ensures consistency and adherence to the new policy across all ad creation and editing processes.
Impact: Advertisers must plan and ensure that any necessary changes to targeting are made before the deadline to avoid interruptions in ad management capabilities.
Update 04 : Existing Campaigns: Current campaigns using detailed targeting exclusions will continue to run unaffected until January 31, 2025. After this date, campaigns with these exclusions will cease to deliver ads, and warnings will be shown in Ads Manager.
Benefits: This phased approach allows advertisers time to transition and update their existing campaigns without immediate disruption.
Impact: Advertisers must strategize and gradually update their campaigns to comply with the new policy before the cutoff date to maintain continuous ad delivery.
Update 05 : Alternatives: Advertisers can still utilize other exclusion methods such as custom audience exclusions or audience controls for brand protection or employment restrictions.
Benefits: Provides flexibility in targeting options while ensuring compliance with platform policies.
Impact: Advertisers can adjust their strategies by exploring alternative exclusion methods that align with their campaign objectives and comply with the new guidelines.
Example Scenario
Imagine a retail company running a Facebook ad campaign for its luxury watches. Previously, they could exclude budget-conscious users from their target audience to focus on high-income individuals. However, with the new policy effective from July 15, 2024, they can no longer exclude specific income brackets or financial behaviors.
To adapt, the company might shift its strategy to use custom audiences based on past purchase behavior or refine their ad content to appeal broadly while avoiding sensitive exclusions.
This update emphasizes Meta’s commitment to user privacy and inclusivity while challenging advertisers to refine their targeting strategies using alternative methods.
Conclusion
Meta’s decision to phase out detailed targeting exclusions aims to streamline ad delivery and ensure more inclusive advertising practices. While this change presents challenges in targeting specificity, it also encourages advertisers to adopt more inclusive targeting strategies.
