10 years have gone by since I entered the Facebook industry in 2012. At that time, I didn't expect to work in this industry for so long, the development of online advertisement was so fast. Ever since social advertisement came to the fore, it gradually devoured the original search which dominated the market.
Social networks have incomparable advantages over other platforms, which is what you call data. The data dimension it can grasp is beyond our imagination. Therefore, this leads to the result of a very precise advertising orientation and the advertising effect rejoices. Today, looking at the global market, Facebook has become an irreplaceable preferred effect marketing platform.
In these 10 years, I have witnessed the transformation of the Facebook advertising platform from simple to complex, from having no rules to having rules everywhere, from needing a simple force in making a profit, to having to struggle with it day and night.
Ten years ago, the screenshot of Facebook's simple advertising interface was nowhere to be found. I still remember that at that time, as long as I could use before/after and as long as I could choose the ocpm, all advertisements were profitable.
Facebook has an extremely large user base. With the advertising effect of seeing is believing, it will naturally attract all kinds of players to compete with each other and earn more profits with skills. Therefore, to maintain the user experience of Facebook as a platform, naturally, we need to introduce countermeasures to suppress these "crooked ways", which leads to a result. Facebook has been constantly revising its account and advertising policies. Of course, these changes have no official explanation, so we can only explore them by experience and summarize them by continuous accumulation.
The past experience has already become a memory, which does not have much guiding value for the current business, no need to say more than what is necessary. Now some changes in Facebook are what we need to pay attention to. We are here to record these changes and share them with our colleagues who have been fighting in the front line of Facebook. I hope we can attract others’ interest and give you a little help.