Cloak, directly translated means to conceal or to cover up. The principle of Cloak is to make the content seen by the auditors of the Facebook flow platform different from the content you want to show to buyers. Generally, the page we give auditors to check is called a safe page, and the page for real visitors is called a money page.
In what circumstance is Cloak needed?
This scope is relatively broad. Generally, people who put in ordinary goods can't use this thing but can use it when putting in something that is not allowed by FB or local policies. A simple comprehension is that if you insist on launching things that Advertising Policies don't allow in the Facebook ADS help center, then you will be needing the cloak program.
The Principle of Cloak
When a guest visits the website, he will expose his http header, which contains the browser ID useragent, IP, time zone, and other information. The more advanced ones include webrtc, browser fingerprint, and so on. In short, it is to obtain the guest’s device/location/language and other information as much as possible. The cloak client program submits the information of all the visitors visiting our website to the cloak server, compares and analyzes it with the database in the server, and feeds back the analysis results to the cloak client on our website. The client judges according to the results, to make the next action, whether to jump to the money page, jump to the new safe page, or stay on the current safe page.
Deployment Method of Cloak
Cloak has many deployment methods, and different deployment methods also correspond to different jump forms, because the deployment methods of each cloak service provider are also slightly different, which are illustrated here.
1.PHP uploading mode: Generally, this method is to put a generated cloak client PHP file into your website catalog, naming it index.php, which will trigger the cloak program when visitors visit this catalog. This method is the most common, and also the most recommended by cloak service providers. It is simple, easy to accomplish, and not easy to mess.
2.PHP pasting mode: Paste a segment of PHP code into the website that supports PHP. For example, the header of WordPress. The disadvantage is that editing an existing blog or cms program is more complex, and it is not possible to ensure that each page jumps to a different money page. Some people paste the HTML content under the PHP code, but this is the same as the PHP uploading mode above.
3.JS pasting mode: A segment of javascript script code is pasted to the website. Whether it supports PHP or not, the advantage is that it can be used for online shopping malls such as Shopify and Wix. The disadvantage is that it is easier to be caught and the flow loss will be much higher.
4.WordPress plug-in mode: This mode is the second variant, it’s just that to facilitate the integration of WordPress, cloak service providers have developed plug-ins.
Jumping Form of Cloak
1.301/302 jumping mode: After the cloak distinguishes the visitors, if it is an audit visitor, it will jump to other safe pages or stay on the current safe page. If it is a real guest, it will jump to the money page.
2.PHP include mode: This mode is to load other web page files on the current server when real visitors visit, revealing them to the visitors.
3.Iframe mode: This mode is to load another web page through iframe code, if it is an audit visitor, then it will not load or load a formal page, if it is a real visitor, then load the money page. The advantage is that the final transaction of the domain name and visitors displayed by FB is the same domain name, with a trust bonus. The disadvantage is that iframe itself has a lot of problems, and some offers do not support iframe’s form of launching.
Using Cloak itself is a violation of the advertising rules of Facebook ads and other traffic platforms. There is no guarantee for the account problem caused by this. The use of a cloak is risky. You should consider whether to use it or not according to your situation. Don't blindly think that using this black technology will result in the continuous flow of your orders, and not having to worry about the review of content by Facebook ads and other traffic platforms. You still need to work harder on products and publicity.