As we all know, FB’s advertising algorithm is unpredictable and not always correct. However, some factors can help you improve Facebook’s advertising relevance score and the overall evaluation of your advertising account.

Of course, not all of these techniques will produce the desired results if you advertise, but many techniques are very useful when it comes to increasing the weight of your account. Platform supervision may have already blocked some techniques, but they can be used as a reference.

1.Include the product and describe how to use the product or display images of the expected results. Facebook tends to have useful ads with clear information.

2.Good advertising pictures should trigger emotional responses. Facebook’s algorithm tracks how users scroll through the flow of information while they read. If the user stops scrolling on a post, the behavior can be regarded as interactive, and the result of triggering emotional responses is considered to be very good.

3.Non-conventional advertising pictures. Yes! This may sound too abstract, but users have been washed by advertisements for many rounds. Only something new or original can attract their attention.

4.We can use leading advertisements to attract users and turn them into potential customers. However, based on Facebook’s strict advertising policy, be careful not to abuse clickbait and misleading headlines.

5.Both Facebook and users like ad posts that don’t explicitly take action. However, their conversion is much worse.

6.Ask your audience questions and encourage them to share their thoughts in the comments section. Posts that have many comments indicate high quality, and quality scores are very important to Facebook.

7.Add emoticons to your ad. But don’t overdo it.

8.Track your quality score. If your score drops to “below average”, then your advertising series will become more expensive, and your audience will be reduced.

9.Install a Facebook pixel on your website to track the conversion. Make sure you put a pixel on your website, which will help provide Facebook with more accurate data.

10.The advertising algorithm will give priority to keywords with a positive meaning. Negative advertisement copy will reduce the coverage of the audience.

11.Image ads with faces, smiles, and emotions are easy to attract users’ responses, which can help you improve your score on Facebook.

12.Facebook’s preferred image ads include men and women (preferably men with children), Animals, mountains, and almost everything related to nature.

13.Do not set daily advertising budget and advertising account budget limits. This may hinder your traffic acquisition. If it is a test, it can be exempted from this restriction.

14.If Facebook cannot deduct money from your advertising account, your score will be reduced.

15.If your ad series is rejected for some reason, your score will decline.

16.The algorithm may give priority to advertising accounts that consume about $100 a day.

17.Perfect advertising strategy - 2 advertising series, 2 advertising groups for each advertising series, and 2 advertisements for each advertising group.

18.The homepage with 5000+ fans can cover more audiences.

19.Attract the flow to the same website (landing page) or at least to the same domain name.

20.Put two short links in the advertisement copy, which is greatly conducive to increasing the click-through rate.

Click on the link to view Chinese version:
https://veryfb.com/d/20-facebook20