Whether you are an individual or an enterprise, if you want to increase the sales of an e-commerce website through Facebook, the first thing you should consider is Facebook advertising, which means you need to pay for advertising, but no one wants to spend money on advertising that has not been converted.
According to the recent operation experience of e-commerce websites, briefly summarize the ideas of e-commerce website construction and ad launching ideas.
After the e-commerce website is built, the first step should be the selection testing stage.
Even if the product is a ready-made product copied from other e-commerce websites, Ad tests are also required. The purpose of the test is not only to ensure that the direction of selection and material production is correct but also to check whether the newly built website is completely set up.
At this stage, loss in advertising is a normal phenomenon, and the cost is worth it. If the profit can be ensured after the test, you can choose to gradually expand the profit in large quantities. Even if the ad and website can generate stable profits every day, the test should be carried out simultaneously - whether it is selection or improvement.
According to the scale of e-commerce websites, the cost of the test can be tens of dollars or hundreds of dollars until you can draw a certain conclusion based on the existing data. At present, due to the restrictions of Facebook's advertising policy, it may be difficult to see the results you want in a short time, but when you have some data support, whether you want to increase the budget, improve, or give it up, you should make a decisive choice. Hesitation will not only increase advertising costs but also be easily preempted by peers under the fierce competition in the e-commerce industry.
Improve e-commerce websites after having a stable income.
After continuous selection and testing, if the website has a relatively stable income, it indicates that the first experimental stage has achieved results. At this time, there is no need to rush to test new products for a new round of testing - if your e-commerce station has just been built, there must be many places where you can continue to dig deeper. For example, various plug-ins to promote sales, better sales proposals, and more pleasing pages. Try to maximize profits from the setting direction of the website under the existing circumstances.
At this time, you can still get inspiration from other e-commerce stations that have been formed or even copy them. The process of “plagiarism” is also a process of learning. Copying also requires observation, thinking, and taking its essence. This can save us a lot of time and money.
Continue to improve through Facebook.
What can be synchronized with the improvement of e-commerce stations is the improvement of Facebook ads page and posts. Complete the page information, post regularly to ensure the quality of the page, improve its attraction to customers, and avoid the page from being restricted. Interact with the comments on advertising posts, answer questions and doubts to potential customers, analyze the focus of people's attention through the comments, and then improve advertising materials to maximize the transformation.
Explore new marketing strategies.
Whether it is products, advertising materials, or some sales promotion schemes or advertising schemes of e-commerce stations, if they remain unchanged, the turnover will only be lower and lower. After other aspects are improved and the profit is relatively stable, find new inspiration, and new ideas, and summarize new marketing strategies according to the existing results.
