In recent times, we have encountered a problem of difficulty in using Facebook in publishing ads. Since Facebook’s ads audit mechanism is constantly changing, it is not so easy to find out the specific problems.
In the past, the rejection of advertisements was nothing more than the marking of content material, the marking of domain name links, or the distrust of Facebook accounts. But after this thorough investigation, it was first found that these items were not the problem, and then some irregular operations of Facebook were found.

The update cycle of Facebook’s audit mechanism may be shorter than expected. If your same advertising material is released continuously within a month, there may be seven or eight different results. Of course, contingencies cannot be ruled out.
In the process of troubleshooting, I realized that the problem might be more complex when the prompt of rejection still appeared after publishing a picture of the scenery. Whether the rejected advertisements are manually reviewed or edited and modified, both results failed. Even just touching the manual audit will lead to an account deactivation, so I decided to put the rejected advertisements on hold for the time being. But one day, I suddenly found that all the advertisements that were shelved because they were rejected have strangely turned into approved status. Did the previously rejected advertisements pass, and this is just a bug of FB? Then several rejected advertisements were processed as usual. After a day, the rejection prompt disappeared. I thought I could conclude this, but I didn’t expect that in a week, the method suddenly didn’t work, And the rejected prompt for passed ads is back.
However, in the new week, the advertisement was released without any changes, and a new prompt appeared, they are no longer rejected, but the error prompt such as below:

Error always exists for the account with this prompt, whether it is to restart or edit the advertisement, but just click the advertisement on-off switch button, and the advertisement can be launched normally.

Without excluding the contingency, the FB audit mechanism has changed several times in just two weeks. We can also regard it as a bug repair process of FB. As an advertiser, in the current environment, we can only constantly find changes, constantly adapt to them, and try to solve the problems it brings.


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