On the evening of February 16, Beijing time, vice president of Android's security and privacy product management, Anthony Chavez, announced that he would build a "privacy sandbox" on the Android system and introduce an updated and more private advertising solution.
These solutions will restrict the sharing of user information with third parties and can run without cross-application identification, including advertising ID. The goal of building a privacy sandbox on Android is to develop an effective advertising solution that can enhance privacy protection.
However, to appease advertisers, Google said that it would retain a tracking technology that advertisers rely on Android phones for at least two years. This eased the industry's concerns to a large extent. Previously, Apple's restrictions on user privacy had frustrated the advertising industry.