It has been almost a year since Apple launched iOS 14.5 with App Tracking Transparency. According to the latest research of Adjust, 25% of users now choose to agree to app tracking.
One month after the launch of this feature last year, only 4% of users in the United States chose to agree to App tracking.
Adjust has made a global tracking study on 2000 of the most popular applications in its database. Different applications have different approval rates. For example, game applications have higher approval rates, reaching 30%.
Adjust is expected to see a continuous upward trend in the proportion of people who agree to track. On the other hand, Apple will obviously continue to introduce new privacy features in iOS.