2021 may not be a very friendly year for many practitioners. Placing ads on Facebook seems to be a disaster, and many people have quit the industry. In 2022, Facebook will gradually get on the right track and find what the advertising company should be like.
After setting the record of the largest decline in the US stock market, I had a hunch that Facebook's advertising business would be greatly improved. The core of a listed company is the sustained growth of its profit performance, and more than 90% of Facebook's revenue comes from advertising. The increase in advertising revenue means that the audit will be reduced. Recently, the image materials I used two years ago can bring the creative value back to life. The image materials are more straightforward than the video materials. The lower the CPC, the higher the ROI.
After nearly a year of being tortured by Apple's iOS 14.5 advertising policy last year, Facebook seems to have found a coping strategy. According to the data of the last three months, the conversion quantity and conversion rate from iOS have increased by a level compared with last year, which is also a major positive news for advertisers.
As many people left the industry last year and the entry threshold for new people became higher, fewer and fewer people could run advertisements (the number of advertisements that can be picked up from the spy is much less than last year), the competitive pressure is relatively small, and the offer price is higher than before. These are good news for those who are still running advertising.
Really? It seems that during the middle of April this year, FB has been banning again, and the homepage BM has died a lot 😅
It is inevitable with FB's system adjustment and is gradually recovering
I hope so 🤣