"One small change every month, one big change every quarter, one big change every year" has become the normal state of the FB advertising system. Recently, at the turn of the second and third quarters, there has been a lot of trouble. Every advertisement that uses a cloak will be judged as "circumventing the system" by the system, and the advertisement will be hung up directly. The probability of the appeal coming back is very small, and the registration strength is really rare. Before that, it was generally decided to be rejected and then it was easy to appeal back. Who knows how long this will last.