Sheryl Sandberg, Facebook's second-largest executive, has announced her resignation. Sandberg has been the chief operating officer of this social media giant for 14 years. She left Google in 2008 to join Facebook, which went public four years later. She will leave Meta in the fall and continue to serve on the company's board of directors.
When Sandberg joined Facebook in 2008, it was just a startup company, and she later played an important role in the development of Facebook into an advertising empire worth hundreds of billions of dollars.
After her resignation, Javier Olivan, who is currently responsible for the key functions of Meta's four main applications (Facebook, Instagram, WhatsApp, and Messenger), will take the post of COO.
Sheryl Sandberg's resignation is not just news. She brought Google's business philosophy and management methods from Google to Facebook. As we all know, Google is the most difficult advertising company in the world to challenge. Many techniques and dark technologies are useless in front of Google. Therefore, the replacement of the COO will certainly affect the construction and form of Facebook's advertising empire. As for Facebook marketing practitioners, they will also face these changes, which may be an opportunity or a challenge.
As the new COO, what changes will Javier Olivan bring to Facebook after taking office?
- Will Javier Olivan relax its controls on Facebook's stock market price?
- As a technologist, will it accelerate its response to the challenges since iOS 14?
- What aspects will he lead the company to re-improve the marketing effect of Facebook?
Let's wait and see.
⤵Further Reading:
Biography of Sheryl Sandberg:
In 1987, Sandberg studied at Harvard College, graduated with honors in 1991, won the Latin degree in economics, and was awarded the John H. Williams Award.
In 1993, she entered Harvard Business School, and in 1995, she received her highest M.B.A. honor. After graduating from business school, Sandberg joined McKinsey as a management consultant.
From 1996 to 2001, Sandberg served in the U.S. Treasury Department under Bill Clinton's administration as the chief of staff of Lawrence Summers, the Treasury Secretary.
He joined Google in 2001. From November 2001 to March 2008, he served as the vice president of its global online sales and operations department, responsible for the online sales of Google's advertising and publishing products, as well as the sales of products and book searches.
After Sandberg left Google in March 2008, Facebook announced that it would hire her as its chief operating officer.
After joining the company, Sandberg soon began to try to find ways to make Facebook profitable. Before she joined, the company "was mainly interested in building a very cool website, and they thought profits would follow." Later, Facebook's leadership agreed to rely on advertising to make money.
In 2010, Facebook began to make profits. Sandberg oversees the company's business operations, including sales, marketing, business development, human resources, public policy, and communications.
In 2012, she became the eighth Facebook board member (the first female member).
About Javier Olivan:
Joined Facebook at the end of 2007 and served as Chief Growth Officer. Javier holds an MBA from Stanford University and an MA in Electrical and Industrial Engineering from Navarra University. He grew up in a small town in the Spanish Pyrenees and now lives with his family in Palo Alto, California.