• Discussions
  • Does single-group advertising really make sense?

Since entering the industry, I have been running in multiple groups. When I earn money, I also rely on multiple groups. I have been used to multiple groups. Recently, it is difficult to start running in multiple groups and try to run in a single group. It is found that one group is worse than the other. Is FB optimization so bad now? Or should I go back to multiple groups? So confused right now...


There may be a need to look at the single group for a while, but if there is no profit in the short term, he/she will be reprimanded by the boss, and it will be difficult to deal with


It seems that the boss here is running multiple groups and copying multiple groups of dead accounts


There is a certain accumulation of data, and the audience has run through it and can try, but the cycle needs to be extended before the ROI will come up


Inaccurate feedback is a difficult problem


Copying multiple groups may trigger risk control


According to the current situation, multiple groups are not as good as a single group with multiple accounts. Multiple groups are easy to die and the return is not accurate


Yes, always copy dead accounts


An account publishing different advertisements of multiple groups will surely be hanged.