Recently, some facebook accounts with high daily limits have been frequently reduced (for example, an account with a limit of $1,500 each day have been reduced to US $25 each day). Combined with the recent frequent page blocking, I would like to talk to you about the reasons why the account limit has been reduced.

Regarding the account is limited, the explanation given by facebook is:

For ad accounts with dynamic spending limits, the spending limits can sometimes be adjusted based on dynamic risk assessments. If an ad account continues to receive negative customer feedback or continues to violate our advertising policies, the daily limit will be further limited.

That is to say, facebook will continuously assess the risk of the account, and the evaluation standard is whether there is any violation of the advertising policy, which is directly reflected in the complained and rejected advertisements.
There are two main reasons why an ad becomes rejected:

  1. Facebook believes that the ad violates relevant policies.
  2. The page for posting ad posts is restricted.

First, let’s talk about the first reason. If there is indeed a violation in your ad, restricting the account is reasonable. However, since the preliminary review of ads is a machine review, there is a large probability of making a mistake. And even policy-compliant advertisements still have a probability of being mistaken. Under this circumstance, we can appeal for second review. When facebook confirms that it is a mistake, the rejected advertisement will be resumed. However, even if facebook admits that the preliminary review was a mistake, it will still think that this account has violated the advertising policy when assessing the risk of the account. So this will produce a phenomenon: your ads never really violate the policies, but the account is finally limited due to facebook’s mistakes.
Then, the second reason: the page is restricted. When the page is restricted, the ad will also become rejected, and facebook will still record this violation, thus limiting the daily spending account. Recently, a large number of accounts have been reduced in limits, most of which due to the page restriction. As facebook continues to strengthen the risk control of page. New, old and other pages are not spared. The restriction of page is accompanied by the rejection of advertisements, and the rejection of advertisements eventually leads to the account limit or even die (restricted disabled or unpublished).
At present, the frequency of problems on the page is much higher than that of advertisements. I don’t know how long facebook’s strong risk control on the page will last. Now, we can only choose to use the page that has just been reinstated soon to avoid the ad account being influenced.

Click on the link to view Chinese version:
https://veryfb.com/d/312