I believe we all have a common goal when launching Facebook ads: optimize the click-through rate of ads and get more point conversion opportunities. A successful Facebook advertisement cannot be separated from eye-catching advertising materials and captions. If the advertising material is well made and the caption is well written, the conversion rate will not be too low. Facebook ad is a material-oriented form of advertisement, whether it can or cannot attract users is the key, and the click-through rate is an indicator to measure the quality of advertising materials.

For users to pay attention to your ads when browsing Facebook, the images must first capture users’ attention. A good caption is also significant, but first, you must ensure that you can attract the audience’s attention.

1 A clear price advantage is a good way to attract attention.

Facebook is full of discount information, but compared to a discount, a jaw-dropping price drop is often easier to attract target customers’ clicks. In the following advertisements, “ONLT TODAY $89” is used in the image ads and captions, highlighting the price advantage.

2 Pictures that people can’t understand but can arouse their curiosity.

It is usually used for advertisements for health care products, such as diet, Diabetes, and Aphrodisiac. A food picture with some human organs that sparks a person’s curiosity usually makes the target user associate and click in involuntarily, to improve the click-through rate. The following advertisement uses Italian black vinegar with lungs, which is easy to remind people of black lungs caused by smoking. With the captions on the picture, smokers immediately have the idea of quitting.

3 Celebrity Gossip Effects

Men, women, young or old, everyone has gossiped. After the age of the target group is determined, look for the stars whom they will like. For example, Americans are keen on reality TV talk shows. The stars appearing on the recent popular shows can be used as materials to improve the click-through rate.
For example, this advertisement uses the star appearing on the recently popular TV program “Jeopardy”, saying that he has a tragic ending, which will arouse the sympathy of fans and improve the click-through rate. Lander should cooperate with the advertising material and tell a convincing story, to improve the conversion rate.

4 Obscure Contrast

The obvious contrast picture is one of the most attractive forms of advertisement. This type of advertising is often used in weight loss and skin care advertisements. However, there is one problem. It is often difficult for ads that have too big before and after comparisons to be approved by Facebook. Therefore, using a cheat method to avoid the audit and using some obscure before and after comparison will also have a good effect. The following advertisement intercepts a weight-loss reality show. After the success of weight loss, walking out from the back forms a clear contrast with the previous photos, but it is more obscure.

The ideas above introducing several advertising materials are only for reference. The ideas of advertising production must not be limited here. We should constantly test to find the boundary of platform auditing, which will not be too sensitive to be rejected by the platform, nor will it be unattractive and have a low click-through rate. Learning to make good use of spy tools can also provide some help when you’re drained, but don’t just rely on the spy.

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https://veryfb.com/d/51