Since the end of last year, Facebook has paid more and more attention to the behavior of overdue bills. During this period, FB has made several response countermeasures. Here is a summary:

Freeze the capital in advance

FB has implemented this countermeasure since the end of last year, by freezing a sum of funds in advance from the payment method avoiding users to be behind on their bills. Objectively speaking, this is indeed a good way, but what has been criticized by users is that there has always been a bug that accidentally freezes advertising accounts, which has not been solved so far. Furthermore, FB has been unable to completely avoid being poached by this method. Users can wait until the frozen funds are returned and then withdraw the funds and cards in one go.

Restrict accounts that have debts

This situation has only occurred twice at present, both in the past two weeks: when an advertising account fails to deduct money, but the arrears are paid in time, the advertising account seems to return to normal because there is no abnormal prompt. However, advertisements can’t be launched normally and can’t cover people, which means they can’t spend money. This is very similar to the bug of freezing capital in advance, and even customer service can’t give a reasonable explanation.

Restrict the associated account of the account that has a debt

From the beginning of the past month or two, the administrator number and BM associated with the arrears account have become very fragile. Although the probability of banning is not 100%, it can be confirmed that FB does have such a mechanism at present: after the bill deduction of an advertising account fails, all the administrator numbers and BM associated with it will be judged to have abnormal activities in a short time (1-2 days), and the advertising function will be disabled. You can only apply for review after successfully verifying your identity, but now it seems that the probability of successful review, in this case, is not high. Facebook seems to be adhering to the principle that it would rather kill a thousand people wrongly than let one go.

Increase the deduction frequency

In the past, in addition to paying the advertisement bill manually, the payment will be deducted from the bound payment method only when the payable reaches the payment limit or on the day of the monthly billing. Now there are several more deduction opportunities, and more and more: such as adding a new payment method, removing an existing payment method, or changing the preferred payment method. In addition, there is a new deduction mechanism in my account. When one account in BM fails to deduct, the payables of other accounts in BM are deducted at the same time. However, the payables do not reach the payment limit and are not on the monthly billing day. Maybe in FB’s eyes, these behaviors are preparatory signals for poaching, so they will try their best to deduct the accounts payable before you withdraw your money and card.


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